Evgen KLOCHKOV

Ideology: The Power of Meaning

The book demonstrates how strong values and beliefs can inspire a team and lead to better results, and how a lack of clarity in ideology can lead to conflict and failure.

Evolutionary models in business

The book is useful for entrepreneurs who want to find new points of growth for their business. By applying the knowledge gained from the book in practice, you will be able to build a successful model for the development of any project.

Fundamentals of management

Co-author of the first domestic management textbook focused on the domestic business culture and the Russian management model. The textbook was prepared within the framework of the “DNA of Russia” project. Recommended for study by all students of Russian universities in the course “Management”.

Author of the concept "Management by Meanings"

Writer and co-author of the textbook "Fundamentals of Management"

Head of Master's Program "Marketing of Luxury Goods" in the MGIMO, speaker at RANEPA

Doctor of business administration, MBA

Master Practitioner in the Science and Art of NLP

ANG Group has a practical technology for designing management systems and integrating the "Management by Meanings" management model.

I speak at academic and corporate venues as an invited expert on architecture of management systems.

Learn how to create a meaningful organizational axis that inspires employees and increases productivity. Practical exercises, examples, and case studies will help you integrate these ideas into your workflow.

Management by Meaning and Corporate Ideology

Ideas are not just words, they are the program code of the mind. They can infect minds, control behavior, and even change the course of history. In this masterclass we will look at how mental viruses form and spread.

Mind viruses.
The art of manipulation.

Discover the secrets of luxury marketing and sales excellence. Learn how leading brands create value and how to apply these principles to your niche.

Secrets of the luxury market: how to sell expensively

Negotiations and manipulations

This master class is for those who want to do more than just talk, who want to influence, who want to see manipulation, who want to manage negotiations, and who want to achieve their goals without fuss.

The issue of instilling values is not only about strategy and motivation, but also about a deep understanding of human psychology. The human psyche is a closed system whose main task is survival.

How to instill values in a company

What if you see the meaning of business so clearly that you can't stop looking at it? These are not master classes - they are a breakthrough, after which your view of business will no longer be the same.

Workshop on ideology

Why a business is doomed if the manager does not know how to create an ideology

How to retain talented employees: 4 strategies for the business owner

Interview for business magazine

A successful business isn't about money, it's about something else...

Authenticity and innovation of modern SMEs in the St. Petersburg way

Corporate ideology as a motivation tool. How to get employees interested in the company's values?

On the wings of sanctions. When will the Russian business jet appear

What is the NLP technique and how it can be used to achieve success in business

Interview with Anastasia Zykova
On the meaning of business, ideology and the influence of the West

Why Managing by Command is Killing Business.

An interview with Sergey Chernenko.
Why do big companies need ideology?

Masterclass "Management by Meaning and Corporate Ideology"

Russia as a brand. Interview with Kate Sedova

Life and business with meaning. Ideology, managing people and meanings.