Architect of meanings

Ideology: The Power of Meaning

The book demonstrates how strong values and beliefs can inspire a team and lead to better results, and how a lack of clarity in ideology can lead to conflict and failure.

Application of evolutionary models in modern business

The book is useful for entrepreneurs who want to find new points of growth for their business. By applying the knowledge gained from the book in practice, you will be able to build a successful model for the development of any project.

Fundamentals of management

Co-author of the first domestic management textbook focused on the domestic business culture and the Russian management model. The textbook was prepared within the framework of the “DNA of Russia” project. Recommended for study by all students of Russian universities in the course “Management”.

MBA "Political and business communications"

Master Practitioner in the Art and Science of NLP

Head of the specialization "Marketing of Luxury Goods" in the MGIMO Master's Program

Author of a course on ideology at the Presidential Academy RANEPA

Member of the Beta Gamma Sigma International Business Honorary Society

Meaning-based management is not philosophy — it’s a system. It’s a practical methodology that turns lofty ideas like “purpose” and “mission” into an effective management framework.

Turnkey Architecture of Meanings

Modern business doesn't win with technology or investment - it wins with ideas. At the expense of meaning. "Turnkey Ideology" is a service to create the deep meaning code of your business. It's more than positioning. Deeper than mission. Clearer than strategy. It's an internal engine that brings people together, brings the brand to life, and makes the company crisis-proof and attractive to the best.

What we do:

1. Extract meaning
We find what is already alive in you, but not yet formalized. We don't invent it - we find it.
A meaning that answers the most important question: Why? This will not be a slogan, but an attitude.

2. Forming an ideology
Values to believe in. Ideas that drive. Values, language, roles, cultural code - the things that create the unique atmosphere inside and outside the company.

3. Building a Meaning System
Thoughts turned into images: phrases, formulas, visual motifs. Everything that will work in PR, HR and product. How to talk to the customer so he feels, not just hears.

4. Implement and manage a manageable ideology.
Teaching you how to use ideology in management, staff selection, brand development and decision making. You don't just get a document. You get a tool: a methodology that makes ideology part of everyday decision-making. "The white paper is your company's constitution.

Management by Meaning is when ideology works not at the level of words, but at the level of meaning, driving action.

Turnkey ideology: 💎 10,000
For corporations: terms and conditions on request.

Meaning-based management is not philosophy — it’s a system. It’s a practical methodology that turns lofty ideas like “purpose” and “mission” into an effective management framework.

We start with a one-on-one session where I’ll carefully analyze your current challenges and help identify solutions that can shift your strategy as early as tomorrow.One conversation can be a turning point for your business — and if deeper work is needed, we’ll continue the journey together.

A highly personalized process, working directly with the company founder.We uncover your core values and transform them into powerful meanings that ignite your team.The result is a clear and inspiring strategy — from deep philosophy to actionable guidelines.Your unique ideas will form the foundation of your company’s Constitution — the White Book of meanings..

A consulting service focused on designing and implementing a corporate architecture of meaning as a full-fledged management system.This isn’t just about mission statements or core values — it’s about building a structured, operational standard that functions like ISO, but for meaning and purpose.

A strategic process for building the meaning core of a luxury brand — for those who play big.I’ll guide you through every stage of luxury brand creation, from sharp positioning to deep insight into the high-end market.The result? A brand that captivates, commands admiration, and becomes a true object of desire.

Learn how to create a meaningful organizational axis that inspires employees and increases productivity. Practical exercises, examples, and case studies will help you integrate these ideas into your workflow.

Management by Meaning and Corporate Ideology

Ideas are not just words, they are the program code of the mind. They can infect minds, control behavior, and even change the course of history. In this masterclass we will look at how mental viruses form and spread.

Mind viruses.
The art of manipulation.

Discover the secrets of luxury marketing and sales excellence. Learn how leading brands create value and how to apply these principles to your niche.

Secrets of the luxury market: how to sell expensively

Negotiations and manipulations

This master class is for those who want to do more than just talk, who want to influence, who want to see manipulation, who want to manage negotiations, and who want to achieve their goals without fuss.

The issue of instilling values is not only about strategy and motivation, but also about a deep understanding of human psychology. The human psyche is a closed system whose main task is survival.

How to instill values in a company

What if you see the meaning of business so clearly that you can't stop looking at it? These are not master classes - they are a breakthrough, after which your view of business will no longer be the same.

Workshop on ideology

Propaganda and ideology.
Vera Markovskaya.

Interview with Anastasia Zykova
On the meaning of business, ideology and the influence of the West

DBA IBDA RANEPA. The success story of the ANG intellectual bureau

An interview with Sergey Chernenko.
Why do big companies need ideology?

Ideology and education.
Podcast "5 questions"

Life and business with meaning. Ideology, managing people and meanings.

Why a business is doomed if the manager does not know how to create an ideology

How to retain talented employees: 4 strategies for the business owner

Interview for business magazine

A successful business isn't about money, it's about something else...

Authenticity and innovation of modern SMEs in the St. Petersburg way

Corporate ideology as a motivation tool. How to get employees interested in the company's values?

On the wings of sanctions. When will the Russian business jet appear

What is the NLP technique and how it can be used to achieve success in business