Evgen KLOCHKOV

Ideology: The Power of Meaning

The book demonstrates how strong values and beliefs can inspire a team and lead to better results, and how a lack of clarity in ideology can lead to conflict and failure.

Evolutionary models in business

The book is useful for entrepreneurs who want to find new points of growth for their business. By applying the knowledge gained from the book in practice, you will be able to build a successful model for the development of any project.

Fundamentals of management

Co-author of the first domestic management textbook focused on the domestic business culture and the Russian management model. The textbook was prepared within the framework of the “DNA of Russia” project. Recommended for study by all students of Russian universities in the course “Management”.

Author of the concept "Management by Meanings"

Writer and co-author of the textbook "Fundamentals of Management"

Head of Master's Program "Marketing of Luxury Goods" in the MGIMO, speaker at RANEPA

Doctor of business administration, MBA

Master Practitioner in the Science and Art of NLP

Do not guide or teach.
I design so that the form supports the content.

First contact

This is neither an introduction nor a consultation. It is a preliminary assessment. I examine your business, the logic behind your decisions, and the system's maturity level. I determine whether an architecture of meaning is possible at all or whether the attempt would be a futile effort.

These are not services or programs. They're specific forms of semantic power. Luxury isn't a niche. It's a way of thinking, aesthetics, and distance. Influence isn't PR. It's the ability to shape the framework of reality.
Specialized architectures are applied only within the White Paper or Constitution of the system.

LUXURY / Influence

Why a business is doomed if the manager does not know how to create an ideology

How to retain talented employees: 4 strategies for the business owner

Interview for business magazine

A successful business isn't about money, it's about something else...

Authenticity and innovation of modern SMEs in the St. Petersburg way

Corporate ideology as a motivation tool. How to get employees interested in the company's values?

On the wings of sanctions. When will the Russian business jet appear

What is the NLP technique and how it can be used to achieve success in business

Interview with Anastasia Zykova
On the meaning of business, ideology and the influence of the West

Why Managing by Command is Killing Business.

An interview with Sergey Chernenko.
Why do big companies need ideology?

DBA IBDA RANEPA. The success story of the ANG Group

Ideology and education.
Podcast "5 questions"

Life and business with meaning. Ideology, managing people and meanings.