Meaning sets direction and boundaries.
EvgenKlochkov
Ideologist
I design the logic on which companies and institutions are built.
I see the system.
I extract the meaning.
I build the structure.
RU | EN
01 / Position
Meaning first.
Structure follows.
The problem is rarely in the action itself. It lies in the foundation from which the action is made.
Structure assigns roles and accountability.
Processes make an intent repeatable.
Technology serves the function.
Evolution and influenceMission
Influence changes the trajectory of a system. It directs it towards development.
Function takes priorityA principle of systems architecture
over the organ
About
Form follows principle
An architect defines the logic first. Then the form and the boundaries.
12 years as CEO Russia & CIS of a Swiss business aviation company
Author of the management approach Management Through Meaning
Author and co-author of Fundamentals of Management, a university textbook
Lecturer on the DBA programme at the Presidential Academy of RANEPA. Former head of the MGIMO master’s programme
Doctor of Business Administration (DBA). MBA in Political and Business Communications. Master Practitioner in the Science and Art of NLP
02 / Practice
An idea becomes a system
ANG Group
ANG Group builds Company Genome AI: an intelligent management system for companies.
Visit ANG GroupPersonal site — authorial position and research.
ANG Group — implementation practice.
03 / Books
Books record practice
Meaning Based Management
and Ideology
How ideas build or weaken a system.
View edition
Evolutionary Models
in Business
On company development and the move towards a mature form.
View edition
Fundamentals
of Management
The first Russian management textbook for universities.
View edition
Architecture of Unfreedom.
Return to Eden
A new book by Evgen Klochkov.
View publication04 / Media
Articles and interviews on systems and influence
05 / Interviews
Conversations that matter
Interviews and public conversations about business, ideology and management.
06 / Masterclasses
Knowledge becomes a decision
Intensive formats for leaders, teams and professional communities.
Management Through Meaning
and Corporate Ideology
How to build a company’s axis of meaning and embed it in decisions.
Learn moreMental Viruses.
The Art of Manipulation
How ideas change behaviour and become instruments of influence.
Learn moreSecrets of Luxury:
How to Sell at a Premium
How leading brands create value and apply those principles in their market.
Learn moreNegotiation
and Manipulation
How to recognise manipulation, conduct negotiations and act without noise.
Learn moreHow to Embed Values
in a Company
Values become a norm only when they are built into actions and decisions.
Learn moreIdeology
Workshop
Work with the intent of a business and its management logic.
Learn more07 / Contact